傲世皇朝资讯
发布时间:2024-05-26 09:58:51点击量:
【方案策略创意】
现在的年轻人越来越“难搞”;与此同时,突如其来的疫情也重构了营销逻辑,传统营销套路正在失效。
人群分析:洞察自热米饭品类信息城市分布以一线及新一线城市占据主导地位;同时,自热食品消费者主要为20-29岁群体,新生代(90后、00后、10后)占比接近70%,而这些城市具有庞大的年轻人群体,有着更前卫的消费能力、更开放的接受能力、以及更快捷的信息渠道。
营销策略:建立企业蓝V、以内容制胜、聚合内容与投放、明星达人矩阵助攻,多账号联动、引流私域实现营销效果最大化。
深度聚焦潜在人群,联动抖音全域热点,垂直有关新生代的所有真实,多维度原创定制内容发酵账号IP,多渠道引 流,聚集新生代的注意力与声音,激活一场只有年轻力的狂欢派对,赋能品牌声量及营销理念深入人心——
利用抖音平台年轮化人群优势,创建以短视频、直播为主的精品快消内容,搭建抖音达人传播矩阵,通过品牌宣传与种草,完成品牌与产品在年轻人群中广泛爆光机会,深度触及姚小馆潜在年轻圈层;并利用长尾效应,将兴趣用户引流致私域社群,将姚小馆打造成新生代速食网红品牌。
打造姚小馆品牌“虽速食,但不将就”的生活态度;从年轻人的情感痛点出发,当下年轻人背负着太多的压力,也承担着太多有色眼镜的误解。姚小馆以本次营销传播为手段,为新生代搭建一个释放年轻力、做回自我的契机与平台,通过接连不断的场景化、态度化内容撩拨目标人群心理,通过情感共鸣激发年轻人的参与性与品牌渗透力度,打造一个姚小馆年轻狂欢IP,升级品牌影响力并感性影响圈层消费决策。
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今天为大家带来:自热火锅品牌线上抖音营销策略方案-54P。方案内容具体如下:
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